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Investing in Female-Lead Businesses


The business world is mostly dominated by males who easily move up the career ladder in short amounts of time, while females spend years trying to make the same career advancements. While women struggle to become CEO’s or presidents of the companies they work for, one of the biggest things they struggle with is funding for their businesses.  While there are investors that there exclusively invest in female-led companies, there is still a significant need for more investors!


One of the hardest things for women to receive for their businesses is funding. Data collected by the Center for Venture Research showed that  22% of early-stage companies were run by women and had received funding, a number that is very low for the amount of female-led businesses in the market. Women-owned and led businesses that are in the early stages need to be funded. It is more difficult for women to secure funding for their business ventures, but female start-ups  offer their investors the opportunity to invest in a new company and allow them to do their part in advancing gender parity.


Businesswomen have made strides over the past decade when it comes to raising capital for their business ventures, but still, lag behind their male competitors and know that they will start with less funding. But their determination to grow their companies is what drives them to continue to push forward with their ideas and business plans.


Most female owned or led businesses try to fit the general profile that investors are looking to invest in, but without a male figure in charge, investors are more likely to pass on their business plan. Research shows that companies with gender-diverse boards of directors or management teams produce higher returns on equity as well as above-market returns on investments, which should make an investor want to invest from day one.


Currently, female-led businesses occupy a variety of niches across every industry. Women are just scratching the surface in health care, clean technology, artificial intelligence, consumer products and services, and cybersecurity. While tackling these industries, they are finding ways to streamline issues and find cost-effective solutions, making their companies a great place to sink investment funds.


As an investor with money to spend, helping finance a female-lead business is a great way to invest your money. Not only will there be higher returns on the money invested, but the likelihood of the company growing and becoming financially stable over the next couple of years is very high. Female-lead businesses are the future and investors should take notice!   


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