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How to Write a Business Plan


Are you thinking about starting your own business or have one that doesn’t have a business plan yet? Every business venture needs a perfectly crafted business plan. A business plan is a vital document for the success of your business. These plans can provide direction for the business, or they can be used to help attract investors. It’s also a document that key players in your organization should revisit to make sure that your plan is unfolding as it should.


A well thought out and well-developed business plan should include an executive summary, a company description, market analysis, organization and management structure, information about the service(s) or product(s) you are providing, a marketing and sales strategy, funding requests, financial projections for the business, and an appendix where you can include resumes and permits for the business. But for some people getting all of those sections into one document may be overwhelming,  difficult and time-consuming. The following are just a few simple steps to make sure you have a perfect business plan for your next business venture.


Profile

A company profile will help anyone reading your business plan to know the history of the organization, the products or services the business offers, the resources you plan on using, and your target audience and market. While this will be apart of your plan, it should also be on your company’s official website, Facebook page and other social media platforms. This should also be one of the first things you write and will help make writing the rest of the business plan much easier.


Purpose

A business plan is a direct map for the future of your business. It helps avoid any hiccups and allows investors to know exactly where their money is going when they invest. A well-developed business plan looking to attract investors will have a specific purpose that will target investors in a clear, concise way. The more defined you can make your business plan, the better chance you have at finding investors and getting your business off the ground.


Documentation

Investors looking to invest in your business will want to ensure that your business is going to give them a profitable return on their investment. They also want to know everything about the  business they’re potentially investing in. Documenting your expenses, cash flow, and company or industry projections will allow them to see where and when they will possibly see their money come back to them.  This documentation is also needed if you are approaching banks for business loans.


Explanations

It’s important to show that you are dedicated and care about your future business through your business plan. Sharing your passion will establish what makes your business stand out from the rest of the businesses in your market. This will also help you develop a connection with your investors and customers once your business launches.


There are many software programs available that will outline all of the necessary components to write a business plan prompting you with categories and questions to help you along the way.


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